E-commerce is exploding right now. If you want to start a real business online then you need to look very closely at Ecom. But....How do you do it? Find out hereChris Record is known in the industry as a bit hitter. He recently started TecAcademic which teaches would be Ecom people how to start and run hugely successful stores. The strategy is simple:Find a niche where people are buyingFind a matching productUse a free+shipping hookRun facebook ads to attract people to your storeHe … [Read more...] about How To Launch a Profitable ECom Store in 90 Days or Less
Despite the unstoppable growth of social media, 1 platform is still number 1 when it comes to business. And surprisingly it's email. But there is a big problem. Email open rates and by implication click through rates are falling. People buy from people they know, like and trust. If you are not building a relationship with your prospects, it's unlikely you will build a viable business. Which is why email is such a vital tool. It's already mobile optimised. Most people carry it around with … [Read more...] about Why Your Email Open Rates Are Falling And Why It’s a Good Thing!
What if I told you there is a way to create a fantastic article in half the time it takes you to write a normal one. Would you be intrigued? I was when I first stumbled upon this technique.It takes time to research and write great content. And yet the benefit of the content often diminishes all too soon. But it turns out that it needn't. And the great news is, that you will end up with a post which is way better than your normal content.At the heart of this technique is a sad … [Read more...] about How To Create An SEO Boosting Post in Half The Time
Seth Godin's definition of what makes a person an entrepreneur or freelancer really hit home.I know what I am and what I want to be - do you?In this video from Nearly Impossible, Seth takes questions from the audience of 'entrepreneurs' and fixes their problems with some amazing insights. The chances are your situation or question is covered. Well worth a watch. … [Read more...] about Which Are You? An Entrepreneur Or Freelancer?
How much time do you spend creating vs promoting your content? And how much time should you spend? I'm guessing most marketing teams focus on the creation. After all, that's the skilled part, right? But unless people read your content, what good is it?Alan O'Rourke VP of Growth at OnePageCRM realised that content is only valuable when it's seen by the right people. So he re-balanced his team's efforts away from creation and more to promotion. But did it work? Here is an extract … [Read more...] about Why You Should Make Your Content Sweat
The tagline on this site is "Marketing that pays for itself". But how can the marketing pay for itself if you are trying to launch a new brand, in a highly competitive market - such as coffee? The good news is that with some smart tactics, it's entirely possible. Here's how... Choose a Campaign Tactic That Could Take You From 0 to 3000 Subscribers in 2 Weeks For Free! Brad from Stiletto Coffee did exactly that. His challenge was to launch this new coffee brand into one of the most … [Read more...] about How To Launch A New Brand In A Competitive Market
Don't think of a castle. I'm guessing you have a picture of a castle in your head about now. Crazy right. I just put a picture in your head without your permission. You may think this is a silly experiment, but it illustrates just how powerful psychology is. And when it's applied to your social media marketing you can get a real boost. What 5 factors motivate people to share? It turns out according to a great post by socialquant that there are 5 key psychological factors you tap into. … [Read more...] about 5 Psychology Hacks To Boost Your Social Media Marketing
The hard line of any ad is what the return of investment actually is. Money in vs money out.But you don't always know this upfront. So you need a proxy. Something you can measure which helps you get to your end goal. In facebook ads that thing is the CTR (click through rate).If you have ever tried creating an ad with facebook you know it can be an achievement just to get your ad live. Which begs the question:"How do you improve the CTR of your ads?"I then stumbled upon an article on connect.io … [Read more...] about How to Skyrocket Your Facebook Ad Click Through Rate in 4 Easy Steps