The hard line of any ad is what the return of investment actually is. Money in vs money out.But you don't always know this upfront. So you need a proxy. Something you can measure which helps you get to your end goal. In facebook ads that thing is the CTR (click through rate).If you have ever tried creating an ad with facebook you know it can be an achievement just to get your ad live. Which begs the question:"How do you improve the CTR of your ads?"I then stumbled upon an article on connect.io … [Read more...] about How to Skyrocket Your Facebook Ad Click Through Rate in 4 Easy Steps
Conversion Rate Optimisation
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