Despite the unstoppable growth of social media, 1 platform is still number 1 when it comes to business. And surprisingly it's email. But there is a big problem. Email open rates and by implication click through rates are falling. People buy from people they know, like and trust. If you are not building a relationship with your prospects, it's unlikely you will build a viable business. Which is why email is such a vital tool. It's already mobile optimised. Most people carry it around with … [Read more...] about Why Your Email Open Rates Are Falling And Why It’s a Good Thing!
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