What if I told you there is a way to create a fantastic article in half the time it takes you to write a normal one.
Would you be intrigued? I was when I first stumbled upon this technique.
It takes time to research and write great content. And yet the benefit of the content often diminishes all too soon. But it turns out that it needn't. And the great news is, that you will end up with a post which is way better than your normal content.
At the heart of this technique is a sad truth. Most of your readers probably didn't see the article when you first published it. Those that did may have loved it but they are unlikely to be singing it's praises long after it went live.
Enter the Content Re-Launch.
Brian Dean over at backlinko.com describes how it works:
There are 3 steps to The Content Relaunch:
Step #1: Identify under-performing content
Step #2: Improve and update that content
Step #3: Republish your post
Here’s why this strategy is so effective:
First, new readers see your old content.
Chances are, 90%+ of the people that might benefit from your content never see it.
But when you relaunch your content, you create another opportunity for people to benefit from your stuff.
Second, you make your content better.
I’d be willing to bet you have at least a handful of posts on your site that are outdated or mediocre.
The Content Relaunch gives you the opportunity to update and improve that content.
Better content=more traffic.
Third, your content has built-in social proof.
When you relaunch a blog post, you have social proof on Day 1.
He goes on to reveal in detail how he went about reviving an old post. But was it worth his effort?
He got 260.7% more organic traffic in 14 days!
If you want to try this for yourself I'd recommend reading his detailed ‘how to' article.
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